ResiBrands

ResiBrands is the fastest-growing home services agency in the nation, franchising That 1 Painter, Garage Up, Pink’s Window Services, and Action Exteriors.

content creation

As a Social Media Manager at ResiBrands, I was assigned to create content for their brand, That 1 Painter.

In this role, I:

  • Led the creative direction of social media content.

    • Creative Ideation

    • Video Editing (CapCut)

    • Post-Production Promotions

  • Crafted monthly social media analytics reports tracking KPIs like engagements, impressions, and post link clicks.

  • Coached franchise owners on how to promote their business through user-generated content.

copywriting &

SEO

My main goal for Pink’s Windows, Action Exteriors, Garage Up, and That 1 Painter was to acquire leads through strong branding and copy.

In this role, I:

  • Crafted monthly social media calendars for That 1 Painter and Pink’s Windows franchisee accounts, which included copy for each post.

  • Created workshops for That 1 Painter franchise owners, teaching them how to write blogs to increase interest in services and brand awareness.

  • Wrote copy for Action Exteriors and Garage Up’s websites, implementing best SEO practices through a localized keyword strategy.